MYLAR, TEQUILA AND A LOT OF LIGHTS
THE VENUE WAS TRANSFORMED FROM A LITERAL BLANK SLATE INTO A COMPLETELY IMMERSIVE BRAND EXPERIENCE. OUR PARTNER ENLISTED ALPC TO ZHUZH THE DANCE FLOOR WITH A CUSTOM CEILING TO COMPLEMENT THE 5FT TEQUILA BOTTLE ON DISPLAY IN OUR IMMERSIVE MYLAR MOMENT. THE RESULT: WAS ONE HELL OF A PARTY
Client
Mo&co events for OSADIA TEQUILA
PARTNERs
MO&CO EVENTS
venue
7 for parties, dallas
PROJECT SCOPE
IMMERSIVE DANCE FLOOR PAIRED WITH A CUSTOM BRAND EXPERIENCE TO CELEBRATE THE LAUNCH OF OSADIA ANEJO TEQUILA
flanking the stage, we created an immersive brand experience.
this moment was designed as both a photo backdrop & interactive, shoppable moment
the space
we wanted the aerial installation to complement the event taking away from the projection mapping (including 8 projectors & full-scale lighting synced to the dance floor and DJ booth).
our team landed on a yellow paper that reflected the light while blending with the immersive environment created by @lightwarelabs each panel was hand cut and shaped with wire to create movement and complement the projection mapping.
